The Protea Institute is a non-profit dedicated to accelerating breast cancer treatment for low-income patients. As a donation-funded organization, it needed a refreshed brand to deepen understanding and broaden engagement.
Repositioning Protea meant redefining its visual identity and tone of voice to surface the urgency, strength, and humanity at the core of its mission. With a renewed visual language, the brand gains rhythm, clarity, and relevance throughout the entire year, moving beyond October and turning information into emotion, and emotion into action.
More of this project coming soon.